{"product_id":"brainjacking-the-science-of-influence-and-manipulation-731503","title":"Brainjacking : The Science of Influence and Manipulation","description":"\u003cp\u003eBrainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brian Clegg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Icon Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback 288 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 7 Nov 2024\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct dimensions:\u003c\/strong\u003e 162 x 241 x 31 (mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 498 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781837731503\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":67679146410134,"sku":"9781837731503","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2317\/8991\/files\/9781837731503.jpg?v=1794402684","url":"https:\/\/www.thepsychictree.co.uk\/products\/brainjacking-the-science-of-influence-and-manipulation-731503","provider":"The Psychic Tree","version":"1.0","type":"link"}