{"product_id":"brainjacking-the-science-of-influence-and-manipulation-731510","title":"Brainjacking : The Science of Influence and Manipulation","description":"\u003cp\u003eBrainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brian Clegg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Icon Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback \/ softback 288 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e 12 Mar 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct dimensions:\u003c\/strong\u003e 129 x 198 x 20 (mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 228 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781837731510\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":67679142936726,"sku":"9781837731510","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2317\/8991\/files\/9781837731510.jpg?v=1794402564","url":"https:\/\/www.thepsychictree.co.uk\/products\/brainjacking-the-science-of-influence-and-manipulation-731510","provider":"The Psychic Tree","version":"1.0","type":"link"}